During the first editions, the stress had been put on the presence of local importers and distributors where mostly Chinese wine professionals could exchange their views on the market. The organizers soon realized that a stronger presence of international exhibitors and visitors was needed because of the rapid growth of the wine market in China.

By raising substantially the number of international exhibitors in 2010, the organizer guarantee the well-known and recognized professionals of the wine industry in Shanghai and in China that visited the exhibitors in the past will now have in front of them the potential suppliers they need to meet.

Extensive communication in China and world-wide promotion of this exhibition at the main related events in foreign countries guarantee a perfect match between Chinese participants and Western companies.

Through the years, the organizer have built a team fully dedicated to the annual show, and from 2009 a team of foreign professionals will assist them to make sure foreign visitors and exhibitors experience a great IWE Asia 2010.