The first edition of IWE Asia took place on the 24th to 26th, February in 2006. Since then, the exhibition has taken place each year in March in Shanghai during a 3 days period. It is now considered as a major event for the wine industry in China. Until last year, the event was known as SCIWE (Shanghai China International Wine Exhibition) and it has been renamed IWE Asia for the 2010 edition.

In a 4 years period, the number of exhibitors has grown from 36 to 147 and visitors from 1400 to 6500.

The total superficy of the exhibition has reached 4，300 ㎡ in 2009.
It is always hosted at one of the main exhibition Center in Shanghai, Shanghai Mart where the exhibition covers the Ground floor of the building.

Shanghai Mart is conveniently located in the Changning District, near the Yan'an Road Highway and surrounded by many  local and international restaurants and hotels.